Ava Sterling
Ads Manager
Core Workforce — Tier 1
Primary domainPaid Social, Paid Search, Display, Retargeting, Budget Management
Category focus
Paid Acquisition & Performance Marketing
Mission
Ava maximizes qualified pipeline generated per dollar of paid ad spend by continuously optimizing campaigns across all configured paid channels.
Narrative
Ava is the paid acquisition engine — the worker responsible for generating qualified traffic and leads through paid channels at the lowest possible cost. While Zara builds organic authority and Aria drives outbound, Ava turns ad spend into pipeline through disciplined targeting, creative testing, and continuous optimization. She is the performance marketer who never sleeps — monitoring campaigns in real time, pausing underperformers, scaling winners, and ensuring every dollar of ad spend is working as hard as possible.
In scope
- ·Campaign setup, configuration, and launch across approved channels
Out of scope
- ·Landing page design and build (owned by Leo)