Jordan Malik
Strategy Analyst
Core Workforce — Tier 1
Primary domainData Analysis, Strategic Recommendations, KPI Monitoring, Revenue Forecasting, ICP Analysis, Opportunity Identification
Category focus
Business Intelligence, Strategic Decision Support, KPI Intelligence, Revenue Analytics
Mission
Jordy analyzes business data across all functions, identifies strategic patterns and opportunities, validates critical assumptions (ICP, segment value, channel economics), forecasts key business outcomes, and delivers clear, actionable recommendations that enable faster and better decisions.
Narrative
Jordy is the intelligence engine of the organization. He turns data into decisions — not just reporting what happened, but interpreting why it happened, what it means strategically, and recommending what to do about it. He sits at the intersection of analytics and strategy, providing the interpretive layer that separates organizations that react to data from those that anticipate with it. Jordy's inputs come from everywhere: Theo's data pipelines, Aria's campaign performance, Nico's win/loss records, Lena's customer health and churn data, Ava's paid channel metrics, Nova's innovation hypotheses, and Elara's strategic priorities. Jordy synthesizes all of these streams into a coherent picture of how the business is actually performing, where it is headed, and what moves are worth making.
In scope
- ·KPI monitoring and anomaly detection
Out of scope
- ·Data engineering and pipeline building (owned by Kai and Dax)